The Behavioural Economics & Psychology in Marketing Training Course, organized by London Crown Institute of Training, is offered under the category of Marketing Management Training Courses. This program is designed to give professionals an advanced understanding of how behavioural science and psychology impact consumer decision-making and how these insights can be applied to create powerful and effective marketing strategies.

Modern consumers do not make decisions in a purely rational way. They are influenced by subconscious triggers, emotional drivers, and cognitive biases that shape their preferences, perceptions, and buying behaviour. This course explores those hidden factors and provides participants with practical strategies to apply behavioural economics and psychology to branding, pricing, digital campaigns, and customer engagement.

The training blends academic theory with practical applications, real-world examples, and interactive workshops. By the end of the course, participants will have developed the skills to design campaigns that resonate more deeply with consumers, improve engagement, and deliver measurable business results.

Behavioural Economics & Psychology in Marketing training course in Abu Dhabi

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