In this blog post, we will take a look at the most effective community management tools of social media that can be beneficial for marketers, entrepreneurs, and even social media managers. Whether you are a small business or a large enterprise, the right tools can transform how you connect with your audience.
Before we jump into the list, it is important to address what community management tools are all about. Put simply, it is:
Helps you to Monitor Conversations about Your Brand
You can respond efficiently to Comments, DMs, and Mentions
You can schedule posts, manage content
Tracking engagement/analytics/sentiment Audience
Work with Your Team Better
A great tool ensures that no message from a customer falls through the cracks and ensures that time and effort are optimized as well.
Considerations when picking a community management tool can determine how you engage with your audience. Such tools help you organize your work, reply quickly, and facilitate a cool brand experience. We have put together the following five community management tools that you might consider for your social media strategy. provides valuable insights into your audience’s behavior, helping you create better strategies and build deeper customer relationships.
Sprout Social is the powerhouse in community management for social media. Many people are choosing it over other options. Key Features include:
Unified Smart Inbox to manage all social messages in one place
Advanced social listening for brand monitoring
Scheduling and publishing content across platforms
Detailed analytics and reporting
Collaboration tools for team workflows
Sprout Social makes tracking customer interactions easy with the Smart Inbox and CRM capability, and assigning tasks to team members, even prioritizing urgent messages. The perfect solution for medium to large businesses that want to streamline all communications across numerous channels.
Price:
Starts from around $249/month.
Brands are looking for a huge, all-in-one solution.
Hootsuite is one of the best community managers. Key features include:
Manage comments, messages, and mentions from multiple accounts
Bulk post scheduling
Monitor social media conversations and brand mentions
Basic analytics and reporting
Integrations with more than 150 apps
Hootsuite is user-friendly with several supported social networks. It has a feature called "Streams" that lets you monitor different channels, hashtags, and topics simultaneously, hence easier and more organized engagement.
Starts from $99/month onwards for professionals.
Small to medium-sized businesses, as well as solo social media managers.
AgoraPulse is the coolest community management tool because it is simple yet powerful. Key Features include:
Social inbox for streamlined engagement
Automated inbox assistant for labeling and assigning conversations
Publishing tools for scheduling and queueing posts
Detailed reporting and tracking of ROI
Competitive analysis tools
AgoraPulse's inbox assistant automatically classifies messages, so you can prioritize important conversations. And the visual reports are also perfect for agencies and freelancers needing results to showcase to clients.
Starts at $49/month.
Freelancers or agencies managing multiple clients.
Buffer is one of the ideal tools since it handles community management through its simple and effective methods. Key Features include:
Simple and easy to use inbox management
Schedule posts on multiple channels
Analyze engagement metrics
Collaboration features for teams
Audience insights and demographic data
Buffer is known for the clean interface and everything else that takes unnecessary thinking out of it. Best suited when your focus is on organic engagement and you need tools that do not require other unnecessary features. Community management solutions, which it offers, are especially favored by startup companies and people with small teams.
Free level; paid levels start from $6 per month for one channel.
Startups and brands new to social media marketing.
Zoho Social has an extra upgrade on community, the kinds of tools that can hardly be rivaled. Key Features include:
Unified inbox for managing instant messaging.
Post schedules and publishing calendar.
Monitoring streams for mentions and keywords.
Collaboration tools for large teams.
Integration with CRM and other Zoho apps.
Zoho Social specializes in some great automation features and an affordable price. Smart scheduling and monitoring give the added benefit of being proactive with brands and not reactive. This is all the more important if the company is using some of the other products of Zoho.
Starts at just $15 a month.
Money-saving businesses and CRM users.
The manual management of social media communities is cumbersome and intricate. Community management tools enable one to become organized, engage effectively with their audience, monitor conversations as they happen, and measure performance; all important for fostering a strong and loyal online community. There are many advantages to employing the community management tools:
Time Savings: No more switching applications just to confirm different inboxes.
Better Response Rates: Efficiently and at once respond to customer inquiries.
Collaboration Enhancement: Team members can assign, tag internally, and comment.
Performance Monitoring: Understand what's working with real-time analytics and change your strategies accordingly.
Boost engagement: Engage your customers, fans, and followers proactively for loyalty over time.
Good community management creates strong bonds with audiences. Tools help in simplifying workflows, being faster to respond, and building considerably on all social platforms. Whether you're a startup, an agency or a growing enterprise, invest in a tool that suits you now. Try these best tools free and step into professional online community management.
