For most, managing an Instagram account, particularly for businesses, influencers or content creators, takes more than one person. Delegating such responsibilities like posting content, responding to DMs or managing ad campaigns helps to increase efficiency and productivity. Instagram doesn’t give you the option to add an “administrator” in the same way you can on Facebook. So how do you go about it?
In this complete guide for 2025, we will show you how to add an administrator on Instagram safely and effectively using the right tools, best practices, and up-to-date features.
As your Instagram presence boom, Hail Mary to manage it all by yourself. This is why adding an admin is helpful:
Post scheduling, replying to comments, and Stories management takes a lot of time. Some of these tasks can be delegated to an Administrator, allowing you to focus on the strategic and other aspects of your business?
Instagram is used as customer support by many businesses. An admin can assist with answering queries, DMs and comments more promptly.
Conducting ads/influencer collaborations/giveaway campaigns is usually a team effort. Granting someone admin access can make these efforts easier.
For example, a digital marketing specialist may need access to review Instagram analytics. It makes it easier for them to extract data and optimize campaigns by adding them as an admin.
Here are some of the best methods to add an administrator to an Instagram account:
In the past, Instagram has been owned by Meta (previously, Facebook), and business accounts can be managed using Meta Business Suite. The safest and most professional way to add an admin.
If you haven't already:
Open the Instagram app.
Go to Settings > Account.
Tap on Switch to Professional Account.
Select either Business or Creator.
Go to your Facebook Page (must be a business page).
Go to Settings > Linked Accounts.
Link your Instagram account
Visit business.facebook.com.
Go to Business Settings.
Below Accounts, click Instagram Accounts.
Click Add and sign in with your Instagram account.
In the Business Settings, navigate to Users > People.
Click Add and type the email address of the person you want to assign.
Select the role: Employee, Admin, or Custom
You can search for, add, or edit Instagram accounts.
This method of managing your users is done by defining roles and gives you a controlled level of access along with security and professionalism.
If you prefer not to use Meta Business Suite or may want more collaborative features, go for social media tools like:
Hootsuite
Buffer
Later
Sprout Social
Sign up at one of the platforms.
Link your Instagram account.
Invite team members to your project and assign them roles (editor, publisher, analyst, etc.).
The posting, scheduling and content analysis is done based on what the team members have access to.
A single interface for managing multiple accounts.
User-level access control.
Some features are paid.
May have a learning curve.
This is technically possible, but is dangerous and not recommended for security reasons.
Unauthorized access.
Breach of privacy.
Infringement on Instagram’s terms of use.
Suspicious login activity leading to possible account lockouts.
Should you need to provide login credentials:
Use a password manager, like LastPass
Configure account recovery method
For business, though, use Meta Business Suite or known third-party tools.
If you’re using Meta tools or third-party software, here are some best practices for a secure and effective experience:
Not everyone requires full access to everything. Roles shall be assigned, according to the task that needs to be done.
Enable 2FA for account protection for both you and your admins.
Audit access to your account every so often. Let go of anyone who doesn't need it anymore.
Educate your admins about your brand voice, posting guidelines, and crisis protocols.
Monitor activity through Meta Business Suite or external platforms to verify compliance and quality.
Yes, through your Meta Business Suite and/or third party tools, you can add multiple users with specific roles.
No, Instagram itself doesn’t provide admin roles. You have to go through Meta, or other platforms.
This way is the safest because Meta Business Suite is accessible in a controlled and secure way without the need to share passwords.
Yes. In order to add your account to Meta Business Suite, your Instagram account has to be connected to a Facebook Business Page.
You should always retain ownership of your Facebook Business Page and the Meta Business account. You can revoke access or recover accounts through Meta support.
Adding an administrator-2025 Even though Instagram doesn’t have direct Admin roles, both Meta Business Suite and third-party tools should have all the flexibility and security required.
Do not share login credentials; use tools created for team collaboration and account management instead. This allows you to concentrate on increasing your user base while your admins take care of the daily work.
Want to ramp up your Instagram efforts? Create your Meta Business Suite now and allow your team to do their work without putting your account at risk.
