Defining strategic account management in the modern business context.
The role of strategic accounts in driving revenue, innovation, and competitiveness.
Evolution from transactional selling to value-driven partnerships.
The impact of digital transformation on customer expectations.

Building tailored account strategies aligned with customer needs and organizational objectives.
Creating value propositions that resonate with key accounts.
Leveraging design thinking to innovate customer solutions.
Balancing short-term goals with long-term partnerships.

Real-world examples of successful strategic account management.
Industry-specific case studies from technology, healthcare, finance, and retail.
Lessons learned from failures in managing strategic accounts.
Interactive exercises to apply concepts in simulated scenarios.

Strategic Account Management in the Digital Age Training Course for Managers in Doha

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