The objective of Social Media Analytics Course are:

Get an insight into social media analytics and its contribution to digital marketing.
Track key performance indicators (KPI) and understand the performance of any campaign.
Use social listening tools and sentiment analysis for keeping track of audience perception.
Make use of competitive benchmarking for measuring brand positioning.
Get insight into performance analysis for content optimisation.
Acquire practical experience with Google Analytics for Social Media, Facebook Insights Furthermore, and Twitter Analytics.
Learn how to develop new skills accompanying predictive analytics techniques to predict trends.
Improving return on investment in digital marketing with data-driven strategies.

This course is ideal for:

Analysts in digital marketing who wish to develop an analytical type of skills.
Social media managers require performance metrics that inspire insight.
Small business owners that use social media grow into big businesses.
Data experts and marketing analysts.
Content creators focusing on engagement with and reach of their projects.
Students as well as professionals looking for some knowledge and experience related to digital marketing analytics.

How Will Attendees Benefit?

By enrolling in the Social Media Analytics Course for Digital Marketers at London Crown Institute of Training, attendees will gain:

Enhanced Decision-Making: An application of proper interpretation of social media data in decision-making for relevant marketing strategies.
Enhanced Campaign Performance: KPIs and engagement metrics are used in the optimisation of digital campaigns.
Competitive Advantage: Learning to benchmark competitively allows you to stay ahead of industry trends and competitors.
Practical Analytical Skill: This course covers practical training for tools like Google Analytics for social media, Facebook Insights, and Twitter Analytics.
Enhanced Audience Engagement: Social listening tools and sentiment analysis look into audience preferences.
More ROI from Marketing Activities: Predictive analytics techniques can be used to make trend forecasts and optimise ROI.
Flexible Digital Marketing Skill: Learn applicable skills for various functions including digital marketing, content strategy, and social media management.

The course offers attendees the insights and advanced analytics techniques to implement their digital marketing plans successfully.

Social Media Analytics Training Course for Digital Marketers in Edinburgh