Objectives and target group

Objective:

The objectives of Ethical Marketing and Advertising (EMA) Course are:

Learn the ethical norms for marketing and how they fit in with digital advertising.
Learn regarding the ad laws and regulations and their compliance in order to prevent legal issues.
Consider social responsibility while marketing to develop campaigns that are both inclusive and fair.
Handling details of customers, data privacy and consumer protection should be of prime consideration.
Enforce ethics in influencer marketing and good practice on transparency.
Prevent fraudulent advertising and unethical marketing practices.
Protect the brand from negative publicity by resolving ethical issues.
Sustainable marketing approaches should be encouraged in developing socially responsible brands.

Who Should Attend?

This course is ideal for:

Social Media Managers conducting brand marketing and engagement.
Digital Marketing practitioners who want to infuse ethics into their work.
Content Creators and Influencers who value compliance and transparency.
Consultants who advise businesses on responsible advertising.
Brand Managers working toward consumer trust and accountability.
Business Owners and Entrepreneurs inclined to ethically grow their brands.

How Will Attendees Benefit?

The course in Ethical Marketing and Advertising (EMA) for Social Media Managers will enable attendees to:

In-Depth Ethical Knowledge: Understanding of ethical marketing principles in the service of responsible, transparent advertising.
Regulatory Compliance Skills: Knowledge of advertising regulations and regulatory compliance to insulate against legal liabilities and protect brand reputation.
Consumer Trust & Brand Credibility: The ability to instill confidence in consumers via the application of social responsibility in marketing.
Data Protection: Understanding of data privacy and consumer protection to ensure customer information is stored safely.
Influencer & Partnership Ethics: Engaging in influencer marketing ethics to ensure fair and transparent partnerships.
Preventing Misleading Advertising: Ability to identify and avert deceptive advertising strategies that may jeopardize brand trust.
Crisis & Reputation Management: Framework for managing reputation at the brand level while also clearly addressing ethical challenges.
Sustainable & Responsible Marketing: Insights into sustainable marketing strategies for developing eco-friendly and ethical campaigns.

The course enables social media managers and marketing professionals to improve skills while retaining credibility and aiding responsible business growth.

Ethical Marketing and Advertising (EMA) Course for Social Media Managers in Geneva

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Objectives and Target Group

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Ethical Marketing and Advertising (EMA) Course for Social Media Managers

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