Understanding the value of events in brand and business communication
Mapping goals and KPIs through a corporate event marketing strategies training course
Setting benchmarks and success metrics
Integrating marketing into broader business strategy

Building audience personas and targeting plans
Using CRM and automation tools from the event marketing funnel and lead generation course
Communication segmentation and behavioural targeting
Techniques for internal and external engagement

Budgeting principles and pricing strategies
Measuring performance using event marketing ROI and analytics training techniques
Return on engagement (ROE) and return on investment (ROI)
Stakeholder reporting and analytics dashboards

Corporate Event Marketing Strategies Training Course in Geneva

Available Dates