Introduction to Event Management

Types of events: corporate, public, social, virtual
Understanding the role of an event planner
Trends and innovations in the event industry

Strategic Event Planning

Setting event goals and defining success
Stakeholder analysis and engagement
Event concept development and creative planning
Developing a project timeline and action plan

Event Budgeting and Financial Management

Budget planning and allocation
Sponsorship acquisition and proposal writing
Vendor negotiation and financial tracking

Venue Selection and Logistics

Criteria for venue selection
Contracts, permits, and compliance
AV setup, layout planning, and seating arrangements
Managing catering, transportation, and accommodation

Event Marketing and Promotion

Building an event marketing strategy
Social media, email marketing, and influencer outreach
Branding, signage, and event materials
Public relations and media coordination

Technology in Event Management

Event management software tools
Online registration and ticketing systems
Event apps, virtual platforms, and hybrid solutions
Data protection and cyber security in events

Team Coordination and On-Site Management

Assembling and training event staff
Delegation and task management
Contingency planning and problem-solving
Managing live event flow and attendee experience

Post-Event Evaluation and Reporting

Gathering attendee feedback and satisfaction surveys
Measuring ROI and KPIs
Final report creation and stakeholder debrief
Lessons learned and improvement planning

The course structure includes lectures, group work, simulations, and practical exercises, ensuring participants gain actionable insights and confidence to lead events of all scales and complexities.

Event Management and Planning training course for Event Managers in Geneva

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Event Management and Planning training course for Event Managers

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