This course is tailored to equip event professionals with the following competencies:

Understand the principles of strategic planning in event management.
Identify key performance indicators (KPIs) and learn to measure event success.
Align event goals with broader business strategies.
Apply advanced budgeting and financial forecasting techniques.
Develop communication and stakeholder engagement strategies.
Address risk management and contingency planning.
Incorporate sustainability into strategic event planning.
Leverage data analytics to inform future event strategy.

By the end of the course, participants will be equipped with practical tools and strategic thinking approaches to design and deliver high-impact, measurable events.

Target Group

This training is ideal for:

Event Managers and Planners
Corporate Communications Officers
Marketing and Brand Managers
Project Managers involved in events
Government and NGO Event Coordinators
Strategic Planners
Conference and Exhibition Organizers
Venue Managers and Hospitality Professionals

Whether you're organizing conferences, exhibitions, corporate meetings, or public events, this course is designed to enhance your ability to manage events strategically and align them with long-term organizational goals.

Strategic Event Management Training Course for Event Planners in Geneva

Available Dates

Custom Date Selection

Available Cities

Objectives and Target Group

Course Content