The management course features interactive modules, with theory balanced against actual practice, case studies, simulation, and group projects. The modules discuss key concepts and marketing techniques specific to oil products in upstream and downstream industry segments.

Module 1: Introduction to Oil Products and the Energy Value Chain

Refined products vs crude oil
Common petroleum products: gasoline, diesel, lubricants, jet fuel, etc.
Overview of upstream, midstream, and downstream operations
Market segmentation of oil products

Module 2: Global and Regional Oil Markets

Global demand and supply patterns
Major oil-producing and consuming nations
Trade flows and shipping arrangements
Role of OPEC and energy policies

Module 3: Strategic Marketing in the Oil Industry

Strategic planning and market analysis
Customer segmentation and targeting
Branding in commodity markets
Positioning petroleum products in competitive markets

Module 4: Price and Risk Management

Price volatility and benchmark pricing
Futures, options, and hedging instruments
Cost-plus versus market-based pricing
Factors affecting product price at wholesale and pump levels

Module 5: Distribution Channels and Sales

Managing B2C and B2B sales
Reseller and dealer networks
Brand building and promotion at fuel stations
Bulk supply tenders and agreements

Module 6: Regulatory Environment and Compliance

Health, safety, and environmental regulations
Emissions standards and sustainable fuel standards
Licensing and reporting obligations
ESG and sustainability reporting by oil marketers

Module 7: New and Digital Marketing Methods

Utilizing data analysis for oil marketing
Loyalty programs and CRM systems
Digital and online platforms and online fuel and lubricant e-commerce
Energy and oil brand digital marketing

Module 8: Exercises and Case Studies

Global branding strategies by multinational oil corporations (e.g., ExxonMobil, Shell)
Effective B2B supply chain marketing
Fuel new brand market entry strategy
Simulation: Develop a complete marketing plan for a new line of oil products

Training Format and Delivery

Conducted over 5 days in London or online, the course integrates lectures, group workshops, interactive case studies, and role-play exercises. Opportunities for networking with other energy industry peers and live exposure from industry practitioners are an added value to participants.

Format Options:

On-site in London (London Crown Institute of Training)
Live Virtual Training (via Zoom or MS Teams)
Corporate On-Demand Delivery (can be tailored for company teams)
Assessment:
Group project presentation
Individual submission of marketing plan
Ongoing testing and interactive examinations
Certification and Accreditation

Students are awarded a Certificate of Achievement from the London Crown Institute of Training on successful completion. This certificate boosts professional integrity and confirms specialized knowledge in oil product marketing, suitable for promotions, foreign employment searching, and career progression.

Oil Products Marketing Training Course for Marketing Professionals in Geneva

Available Dates

Custom Date Selection

Available Cities

Objectives and Target Group

Course Content