At the course end, learners will:

Learn how data analytics plays a role in product management and product strategy.
Learn to gather, process and analyze qualitative and quantitative data.
Learn the data visualization tools to help the team visualize these insights well.
Leverage data collection and analytics to refine product strategies and roadmaps.
Perform A/B testing and experimentation to validate product decisions
Treat your KPIs and metrics as measures of product success.
Practical/Hands-On opportunity with Data driven Product management tools
Make Better Business Decisions from Data With improved problem-solving skills

Learning Outcomes

After completing this activity, participants will be able to:

Instill quantitative frameworks in product management
Monitor user activity and interaction data to improve customer experience.
Use predictive analytic to identify market trends.
Plan data-driven product roadmaps in line with business objectives.
Provide engaging data narratives to stakeholders and leadership teams.
Never make a product decision based on a hunch and rely on customer feedback

Who Should Attend?

This course was designed for professionals at any stage in their careers that want to infuse data-driven decision-making into their product management process. This training welcomes both seasoned product managers who want to refine their analytical skills, as well as budding product talent who want to discover industry best practices within a no-nonsense framework and real market research

Product Managers

As product managers, we bring clarity into defining product strategy and ensuring decisions that can make or break a product. This course is ideal for:

Mid-career product managers who want to build advanced data analysis skills
Senior product managers looking to adopt more data-driven practices into their leadership style.

Aspiring Product Managers

Those who are training to shift into a role as a product manager can leverage analytical skills in a sea of experimentation and performance stats from such a course. This training is helpful to stand out in the job application as many companies today look for candidates who can prove their knowledge of data-driven approaches and understand user behavior

Business Analyst & Data Analyst

Both of these types of analysts deal with massive databases and present vital insights that shape business decisions. This course is a hands-on guide for professionals looking:

Someone who wants to pivot to product management but make use of their analytical skills.
Get better at working with product teams by understanding how data influences product decisions and performance metrics.

Marketing & Growth Managers

Customer profiles are not only useful for marketing and growth teams to create campaigns but also for tracking marketing success with actionable insights to increase responsiveness further. Manage digital marketing analytics and want to incorporate those insights into product development data tools.

UX Designers & Developers

UX Designers and software developers work closely with product teams to improve the products to the needs of the users. This Course Helps Professionals Who:

Work with product management to conduct A/B testing and usability testing.
Train yourself to come up with design strategies based on the data for better engagement.

Data-Driven Decision-Making in Product Management Training Course in Geneva

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