This training course will provide product managers with tactical knowledge on how to conduct market research methods to develop strategies that improve their decisions. The objectives for this course is as follows:

Familiarising yourself with techniques of market research and data analysis, both primary and secondary.
Focused on data collection such as surveys, interviews, focus groups, etc.
Learn statistical analysis and interpret data to extract valuable insights.
Learning to leverage research in order to define customer personas and segment markets.
You have learnt how to do competitive analysis and analyze market trends, consumer behavior & competitors strategies.
Using the results of market research to inform product development, marketing and pricing decisions.
Mastering the art of crafting powerful research reports to present insights to stakeholders and consumer insights

Learning Outcomes

This training helps participants to develop analytical bent of mind and equips them with skills to conduct effective market research. Learning outcomes are as follows:

Fundamentals of Market Research – Participants learn the basics of market research and why it is important for product management.

Primary and Secondary Research – Understand how to use your own data through surveys and interviews, and how to make use of existing data sources to come up with useful qualitative research.

Data Collection and Analysis Techniques – Learn how to gather, segment and statistically analyse data to draw actionable insights.

Customer Persona and Market Segmentation – Understand the building blocks of defining target customers and how to segment based on various indices such as demographics, behavior, and preference

Moving Research Result Into Product Strategy – Market trends and insights will help further articulate product features, pricing, positioning, and marketing strategies.

Competitor and Industry analysis – Learn how to analyze competitors, explore how you can fill gaps in the market and how to position your product strategy in the market.

Effective Communication of Research Results – Presenting research findings in a clear way that persuades an organization to act.

Using Research Tools and Software – Get to know industry-leading tools like Google Analytics, Tableau, and survey platforms to facilitate research efficiently.

Who Should Attend? / Target Audience

This course is for professionals to use market research to improve product development and business growth. The target audience includes:

Product Managers – Make data-influenced decisions and have a better understanding of customer needs.

Future Product Managers – Learn to perform research and improve decision making for building the right product.

Business Analysts – Secure advanced research methodologies for analysing markets and trends efficiently.

Marketers – Optimize marketing strategies using data-driven customer insights.

Entrepreneurs and Startups — Help validate ideas and build products that serve real customer needs using market research techniques.

UX/UI Designers – Learn user behavior and the tendency of users so that designs become obtainable.

Business Development Managers — Enhance market positioning and discover new business opportunities.

Market Research Techniques for Product Managers Training Course in Geneva

Available Dates

Custom Date Selection

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Objectives and Target Group

Course Content