Module 1: Introduction to Customer-Focused Selling

Difference between customer-focused and product-focused selling.
The importance of understanding the psychology of the customer.
The rise of the empowered customer.

Module 2: Knowing What Drives Customer Needs and Buying Behavior

Buyer personas and segmentation techniques.
Decision-making behavior and emotional drivers.
Customer journey mapping for maximum impact.

Module 3: Developing a Customer-Centric Sales Mind

Shifting from "selling" to "solving."
Discovering and validating customer pain points.
Developing consultative communication habits.

Module 4: Developing Value Propositions that Resonate

The building blocks of a successful value proposition.
Tailoring offers and messaging.
Storytelling techniques for engaging customers.

Module 5: Consultative and Relationship Selling Skills

SPIN Selling and Solution Selling frameworks.
Active listening and strategic questioning.
Confident and empathetic handling of objections.

Module 6: Personalization in Sales Through Data

Using CRM and customer data to personalize.
Automation vs. human touch in relationship selling.
Predictive analytics and sales forecasting.

Module 7: Managing Long-Term Customer Relationships

Building trust through consistency and value delivery.
Post-sale communication strategies.
Maximizing Customer Lifetime Value (CLV).

Module 8: Group Simulations and Real-World Case Studies

Role-playing key customer scenarios.
Studying real success stories of customer-first brands.
Assignments in groups to develop and present customer-focused sales plans.

Module 9: Measuring Success and Continuous Improvement

Customer-centric selling KPIs.
Heeding and responding to customer complaints.
Developing a plan of action for ongoing improvement of skills.

Are you set to transform your sales and marketing strategy into customer-focused one making all your decisions customer-focused? Take the Customer-Focused Selling Strategies Training Course of London Crown Institute of Training and experience the competitive advantage of a genuinely customer-centered selling strategy. Develop your selling performance and improve client satisfaction and loyalty. Also acquire skills with real-world results. Sign Up Now to reserve your spot in this high-demand training program and start re-writing your marketing success story today!

Customer-Focused Selling Strategies Training Course for Marketing Managers in London

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