The Business Planning Training Course features a structured curriculum composed of theoretical foundations, practical exercises, and group work. Modules include:

1. Foundations of Strategic Business Planning

Importance of business planning in achieving sustainable growth
Overview of strategic frameworks: PESTEL, PORTER’s Five Forces, SWOT, and Balanced Scorecard
Crafting mission statements, vision narratives, and strategic goals
Case studies on effective business planning in different industries

2. Market Research and Competitive Intelligence

Data sources for market sizing, customer segmentation, and growth forecasting
Techniques for competitor benchmarking, gap analysis, and value proposition development
Identifying target markets, industry trends, and regulatory considerations

3. Financial Modeling and Budgeting

Developing revenue models, cost structures, and profit forecasts
Projecting cash flows, capital requirements, and ROI analysis
Scenario planning: best‑case, worst‑case, and sensitivity analysis
Introduction to Excel modeling and basic financial templates

4. Risk Analysis and Mitigation

Risk identification: internal, external, operational, market, and financial risks
Risk assessment and prioritization using risk matrices
Mitigation strategies and contingency planning
Incorporating risk insights into your business plan roadmap

5. Execution Planning and Implementation

Crafting Gantt charts, project timelines, and resource allocation schedules
Identifying deliverables, dependencies, and critical paths
Assigning responsibilities and establishing governance structures
Change management principles for plan roll-out and stakeholder buy‑in

6. Performance Metrics and KPIs

Defining Key Performance Indicators linked to strategic objectives
Building dashboards and monitoring tools to track progress
Reporting structures and periodic review mechanisms
Using data to iterate on and refine business plans in real time

7. Communicating Your Business Plan

Structuring professional executive summaries, slide decks, and appendices
Storytelling techniques for persuading investors, boards, or leadership teams
Presentation best practices: clarity, visuals, and narrative flow
Group presentations and peer feedback sessions

8. Capstone Project and Case Study Simulation

Group‑based capstone: participants develop a full business plan for a hypothetical or real company
Peer review and facilitator feedback on plan quality, feasibility, and creativity
Final presentations with Q&A and critiques based on real-world metrics

The course is delivered with a mix of lectures, interactive workshops, group exercises, and real‑world scenarios to ensure participants leave with actionable skills. By combining strategic theory, financial modeling, risk assessment, implementation planning, and communication techniques, participants gain a holistic view of business planning as a performance lever.

Business Planning Training Course for Business Managers in Paris

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