The Sales Professional Training Course Program for Marketing Managers has a rich set of modules, exercises, and practical tools for thorough learning. The course content includes:

1. Foundations of Contemporary Selling

The evolving sales process in the new business world
The chief contrasts between marketing and selling
Buyer psychology and customer journey mapping

2. Marketing & Sales Alignment

How marketing and sales strategies complement each other
Aligning sales goals with marketing campaigns
Felling organizational design silos

3. Selling Communication Effectiveness

Building rapport with potential buyers
Active listening and consultative selling methods
Developing powerful sales pitches and proposals

4. Negotiation & Persuasion Skills

The negotiation skills of a marketing manager
Handling objections confidently
Techniques for closing lead conversion

5. Customer Relationship Management (CRM)

Utilizing CRM software to manage customer data and track leads
Relying on customer insights for one-to-one sales
Building post-sale relationships to drive repeat business

6. Sales Analytics & Performance Measurement

Creating key sales metrics (KPIs)
Analysis of sales data to optimize marketing campaigns
Measurement of ROI on combined sales-marketing campaigns

7. Sales Leadership & Team Management

Driving and motivating sales teams as a marketing manager
Setting effective and realistic sales targets
Sales team coaching for continued performance improvement

8. Digital Sales Tools & Technology

Collaborating with digital channels for creating and nurturing leads
Social selling on LinkedIn, Instagram, and other platforms
Interaction with AI tools within sales functions

9. Practical Workshops & Role Plays

Simulation of actual sales situations
Role-playing to practice negotiation and closure
Group exercise to improve sales-marketing alignment

10. Final Assessment & Feedback

Participant sales strategy presentations
Individual performance evaluation
Trainer feedback tailored to individual requirements

The London Crown Institute of Training is a world-class training institution for professional development. Whether to expand the top line of your business or advance to upper-level leadership positions in your career, this course will give you the skill set needed to succeed. Ready to translate marketing expertise into solid sales results?

Sales Professional Training Course Program for Marketing Managers in Paris

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