The Strategic Brand Management course aims to achieve the following major objectives:

Learn the Basic Principles of Branding: Introduce students with basic branding concepts, notions, and terminologies critical in modern brand management.
Hone Strategic Brand Planning Capability: Equip professionals with capacity to formulate, implement, and evaluate brand plans against organizational goals.
Build Brand Equity and Value: Train methods for measuring, building, and sustaining brand equity to build long-term customer loyalty and market share benefit.
Master Digital and Social Media Branding: Offer guidance on managing brand reputation via digital media, influencer partnerships, and online community participation.
Use Hands-on Brand Analysis Tools: Train participants in conducting brand audits, competitor analysis, customer perception surveys, and brand health checks.

By the end of the course, students are able to apply strategic brand management principles to real business situations.

Learning Outcomes

On successful completion of this course, students will be able to:

Design and Execute Brand Strategies: Create holistic brand management strategies in harmony with market requirements and organizational objectives.
Conduct Brand Audits: Conduct effective analyses of brand performance, consumer perception, and competitor positioning.
Develop and Enhance Brand Equity: Apply frameworks such as Keller's Brand Equity Model and Aaker's Brand Vision Model to create strong brand identities.
Unify Digital Branding Strategies: Utilize online marketing platforms for online brand narrations, community construction, and social media influencer development.
Streamline Brand Portfolios: Rationalize multiple-brand portfolios for fewer intra-company disputes and greater market coverage.
Address Brand Crises: Prevent and manage brand threats like reputation hurt control and crisis communication.
Leverage Consumer Insights: Translate market research findings into effective brand development decisions.
Develop Cross-Cultural Branding Competency: Identify global brand management challenges, including cultural difference, regional variation, and international expansion.

Claim the future of your brand enroll today and join a community of forward-thinking marketing professionals shaping tomorrow's market leaders. To learn more and apply, visit our website or contact our admissions office. Empower your brand. Elevate your career. Transform your impact.

Who is it for?

The management course is ideal for different types of professionals wanting to develop their branding capabilities, including:

Marketing Managers and Executives: Professionals who handle brand development, positioning, and communication.
Brand Managers and Product Managers: Individuals who are responsible for maintaining and growing brand equity.
Advertising and PR Professionals: Individuals that are tasked with creating brand-oriented campaigns and messaging.
Entrepreneurs and Founders of Start-ups: Entrepreneurs who aim to establish a recognisable brand presence in competitive markets.
Corporate Communication Specialists: Experts with an interest in brand reputation and communication with stakeholders.
Business Development Managers: Managers who need to understand brand implications for market expansion.
Marketing and Business students: Students interested in building careers in brand and marketing management.
Consultants and Analysts: Specialists delivering brand strategy consulting services to businesses across different sectors.

No matter if you are from FMCG, technology, retail, services, or non-profit sectors, this course can help you build your brand-building capabilities.

Strategic Brand Management Training Course for Marketing Professionals in Paris

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